Applying virtual design examples with 2 questions | by Ali ÇORAK | Jul, 2021


In the internet world full of external links, it is unwise to attach too much importance to the homepage.

Photo by Scott Graham on Unsplash

We may lose users if we only promote our site on the homepage. What do I mean: The rate of coming to the site decreases with organic searches. Usually, users come from external links, social media advertisements, referrals on different sites, etc. A simple example, I read that many authors ‘discovered even Medium by mistake.

Let’s say you’ve run marketing campaigns, or your site has started getting external links. Things are going well and the user has come to the ‘desired page’ on your site. Believe me, people who come with external links do not come directly to the homepage, but to other content on other pages. If you do not reveal who you are on other pages, users do not know where they are and leave the site. Let’s think positively and assume that they didn’t leave it and came to the homepage to explore it. This time you have lost your target page (clicked with the link). So, If you care too much about the homepage, you may lose users.

Let’s say you’ve run marketing campaigns, or your site has started getting external links. Things are going well and the user has come to the ‘desired page’ on your site. Believe me, people who come with external links do not come directly to the homepage, but to other content on other pages. If you do not reveal who you are on other pages, users do not know where they are and leave the site. Let’s think positively and assume that they didn’t leave it and came to the homepage to explore it. This time you have lost your target page (clicked with the link). So, If you care too much about the homepage, you may lose users.

In our opinion, the homepage is the page where the user will recognize us. But the truth is not. In fact, what matters is our brand and identity on the homepage. What you need to be aware of is that wherever the user comes from, they should understand that they are on your site. And it should understand what your site is. Finally, they should understand where they are on your site. You can’t make users feel this only on the homepage, they should feel the same on every page. So how is this possible?

— First Time User

A guest (user) comes to our house. We sent an invitation to the guest from elsewhere (external link). The invitation caught the guest’s attention and he/she decided to come to our house (click).

Breadcrumbs (source)

We could give a short example like this when we compare it to the real world. But now our house has a lot of doors and rooms (pages) When the user arrives, it is also important from which door to enter which room. At this point, we should make users feel that they are in the right place. We can handle this with web site design.

First of all, we must show who we are and our identity, on every page. As is the habit of the user, the logo is usually located on the left in the top navigation. But this is not enough. We must specify the service we provide on every page (usually around the logo). We call it a tagline, do not confuse it with a motto. The tagline should only specify the service provided. Now the user understands the identity and purpose of our site. Finally, we have to show where they are on the site. Two methods: Headers and Breadcrumbs.

The information in the navigation includes the site ID, the headings indicate what the page is about. In this way, users know that they are on the right page of the right site. They can guess the site hierarchy. We use breadcrumbs below the navigation to explain the site hierarchy to them. And users have a clear command of the hierarchy and know where they are.

Guests can now feel comfortable and make themself at home.

Organic Search (source)

When the browser search suggests your site to the user and they click it, the page that opens is likely to be your homepage. (If the page that is opened is not the home page, the above situation applies) Here is what you wanted, your guest entered through the main door to get to know your home. How would you introduce yourself?



Source link

Latest articles

Related articles

Leave a reply

Please enter your comment!
Please enter your name here