What User Experience is NOT. Sometimes, it’s easiest to understand… | by truematter | Aug, 2021

Sometimes, it’s easiest to understand something by knowing what it is not.

An apple sliced three times, showing the interior of an orange.

Don’t Expect UX to Be Any of These Things

10. A quick fix.

9. Something you bring in at the end.

8. A way to affirm your kneejerk assumptions about what the product should do or be.

7. Based on opinion or subjectivity.

6. A prettier interface.

5. A one-person show.

4. Advertising, SEO, or anything a full-service agency does.

3. About you or your CEO.

2. Screen design without thought or research.

1. Something you can worry about later.

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