I started in the Empathize Phase to identify issues and gain a deeper understanding of potential users. I use 3 stages in this phase. The goal is that I can answer the challenges they face.
- Share online surveys via google forms
- In-depth interview
- Competitive Analysis
From the three data above, I will validate the problems experienced by potential users and gain insight from potential users in designing applications.
From the online survey, I got 28 respondents from students to employees. I want to know and validate the needs of people in making reservations at a restaurant. For more detailed results, you could check this link.
From the result I got, I can conclude that only some of my respondents have created a restaurant table reservation by contacting the restaurant directly through their social media. But sometimes the response from the restaurant seems long.
So, they immediately went to the restaurant’s location without making a reservation and were annoyed that the queue was long. The table was full and finally looked for another restaurant. This means that many people are aware of this condition, but they have waited a long time for a response from the restaurant when making a table reservation or maybe they don’t understand how to reserve a restaurant table.
After getting an understanding of potential users through an online survey, I interviewed 5 potential users from the age range 18–25 who often experience problems in serving a restaurant. I’d like to know their behavior when they run into those problems by putting together the problems potential users are experienced in the form of validated issues.
After validating the user’s problem, I then conducted a competitive analysis with a desk research approach.