Creative UK enters a “new era” with its latest rebrand


Creative UK is the independent network for the UK’s creative industries, and its purpose is to merge the industry insights and advocacy work that the Creative Industries Federation completes, with the practical and investment work which Creative England carries out. In 2020, campaign activity to raise awareness on the effects of Covid-19 on the creative industries recognised the creative sector’s potential to drive growth and recovery, and led to intervention from the UK government to address these concerns. The Creative UK Group awarded over £4.1 million in loans and grants for creativity during the 2020-2021 financial year.

Caroline Norbury, the chief executive of Creative UK, hopes this new brand will support the organisation’s vision of a world where “creativity is championed, valued and fundamentally nurtured. To achieve this, we need to unite the creative sector, generating opportunities for creators and innovators to thrive, and equipping them with the tools they need to reach their full potential.”

Norbury argues that the new identity embraces the core values behind the founding organisations, thereby reflecting the desire to enact an impact and drive “real change.” Creative UK is investing in creative businesses, people and places to help release untapped innovation and entrepreneurialism, and support creativity in towns, cities and regions throughout the UK. “We believe in the power of creativity to shape the UK’s social, cultural and economic future and we are here for those who dare to imagine,” ends Norbury.



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