UX Research: The largest online community for study abroad aspirants. | by Ayushi Sharma | Nov, 2021


  1. Most of the aspirants who are planning to go abroad for higher studies are part of some online communities.

True. 78.6% of the study abroad aspirants are part of some online community. The rest of them, even if not a part of such communities, were at least aware of the existence of these online communities.

2. Most of the aspirants are part of more than one community.

True. Given the larger purpose, people believe it’s best to be part of more than one community to be updated.

3. Not many aspirants are using the Yocket app.

True. 57.1% of the aspirants are using the Yocket app. Some aspirants are a part of Yocket’s Facebook group but they are not using the app. Some of them find Facebook, WhatsApp groups enough to gather the information they need, and in some cases, people rely on friends or seniors for study abroad-related queries.

4. Yocket users interact on the app only.

False. Most of the Yocket users do not find the texting experience that good on the app so they prefer to communicate through WhatsApp. They find people with similar interests, exchange numbers, and then move to Whatsapp. People also ask queries on the Yocket app about the existence of any Whatsapp group they wanna join.

5. Yocket users are pretty much active on the app on day to day basis.

False. 45.5% of the Yocket users don’t use the app daily, 45.5% use it for less than an hour and 9.1% use it for 1–2 hours. Most of them come to the app to perform a specific task or to check notifications. Since most of the users prefer other texting platforms like WhatsApp as they find it more efficient, user engagement is less on the app.

6. Most of the aspirants who are part of Yocket’s Facebook group are using the Yocket app as well.

True. 8 out of 9 Yocket’s Facebook group members are using the Yocket app as well. The rest of them don’t want to download a separate app to join groups if they can do that with their daily use apps.



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