Marketing and sales: Far too often
these teams work separately, despite the latest technologies for
marketing activities and controlling sales processes.
The price you pay for disparate marketing and sales processes
are a loss of efficiency and sales opportunities: inconsistent lead
qualification, leads are lost when handed over, lower revenue, and
How do I align my marketing and sales processes?
According to MarketingProfs, aligning your marketing and sales
can lead to higher customer retention rates (36 %) as well as
higher sales win rates (38 %). The first step you can take is not a
difficult one: give both departments access to the same
The business applications of Microsoft Dynamics 365 will help
you with just that. Both Dynamics 365 Marketing and Dynamics 365
Sales are built on the same platform and can thus be combined; thus
it becomes much easier to track the results from both departments
as well as to implement changes more effectively without data