Graphic design studio Káschem Büro takes an experimental approach to typography

Graphic design studio Káschem Büro takes an experimental approach to typography

After meeting at art school, Nina and Insa rapidly formed a close creative collaboration and have been throwing themselves intensively into projects ever since. They began in different creative disciplines – Insa trained as a media designer in post-production and Nina started a degree in history of art – before finding their home together in graphic design. But whilst the duo have met along the same path, it is their differing specialisms that make Káschem Büro the studio it is. “Being two different creative individuals, we learned how to divide up the work to match our competencies, outbalance shortcomings and put our skills together in the best possible way,” they say. Nina has a very good eye for overall appearances, and is drawn predominantly toward the typography side of things; she tells us that recently she’s been “particularly inspired by Arabic script and lettering”. Whereas Insa loves the planning and communication side of things, and enjoys following more conceptual thoughts in art and design.

This more artistically influenced and conceptual methodology is apparent in the studio’s designs for their joint exhibition with the artist Juan Blanco, Hazy Fields. Insa tells us that the exhibition dealt with “the interfaces between design and art. The title Hazy Fields refers to the inexplicable, sometimes difficult-to-grasp area as a connecting element in art and also in graphic design.” And, designing a series of posters for the event, for which the most important aesthetic decision was the use of a “strong experimental font”, the work displays some of their most decisive and distinctive work. The blocky, rounded and graphic typeface used for the exhibition title and names, alongside the more calligraphic, traditional typeface of the location and date, perfectly represent the exhibition’s central message of the contrasting yet complementary nature of art and graphic design.

Looking to the future, Insa is excited to develop her own free work, whilst Nina plans to deepen her explorations of Arabic typography. But Nina explains that the main focus of the studio as a whole is “stepping out of our own bubble (as far as that is possible) and dealing with other perspectives”. Seeing it as important for them to “question our own eurocentricity”, the duo are aiming to start making a stronger political stance more visible in their work.

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