We don’t know if it’s the warm sunny day the Bandit identity photos were shot on, or the delicious-looking details that appear throughout, but the newest work from Valenlim Studio makes us want to drop everything and visit the cafe – or at least, pop that last slice of Hovis in the toaster. Valen Lim, the designer behind Valenlim Studio, has delivered the identity for the new Kuala Lumpur-based cafe venture in collaboration with designer Hammam Hidayat, aiming to create comforting branding that would entice passersby. The result is a masterclass in making playful details feel considered.
For starters, images of bread have been worked ingeniously into the identity, starting with a logo that sees a bandit mask mimic the shape of a loaf. Other playful design elements include an interactive menu that folds out to reveal two eye holes, allowing customers to peek through the bandit mask. Elsewhere, a croissant-shaped door handle can be spotted amongst the interior design, bringing the theme to physical applications. To ensure that the brand identity was applied to all visible signage within the cafe, Valenlim Studio worked with BoonMan Phum and Leonard Lim for the interior, who created a full set of brand collaterals. The project is a wonderful example of how the two areas can work in tandem; the wooden details from the building have also inspired some of Valen Lim’s graphic work.
Valen Lim also created the illustration for another visual signature on the work: the racoons. Playing with sizing to make the characters a bold feature within the cafe, the racoons appear in a series of graphics engaged with everyday activities, alongside taglines such as “break(in) bread” and “wearetroublebakers”, aiming “to up the playful factor”, Valen Lim tells us.