The design of resource Bloom Season reflects the triumphs of Black entrepreneurs

The design of resource Bloom Season reflects the triumphs of Black entrepreneurs

Bloom Season is undoubtedly the most creative site you’ll click on today. This community-centred digital resource is a new Mailchimp project, with a first issue centred on the unique challenges of Black entrepreneurs. Across its articles, the resource provides guidance on starting, running and growing a business. Championing an incredible roster of talent, creative company Kin are behind the project working with Schoooool on the website, which uses illustration from the likes of Richard A Chance and photography to uplift content around the experiences of Black entrepreneurs. Bloom Season also mirrors the triumphs of Black entrepreneurs in the present and the future, within its web and graphic design.

“Early in the development of Bloom Season, we were inspired by the concepts of Afrofuturism and the colourful data visualisation of W.E.B DuBois,” design director Chris Cyran explains. Working with Richard A Chance, Justine Allenette Ross and Ant. Blue Jr, illustrations for Bloom Season place emphasis on “Black expression and presence in various fields/technologies”, Chris continues. For example, in an article entitled “The Past, Present, and Future of the #BuyBlackMovement”, illustrations imagine a future where Black-owned products are commonplace in retail environments. The notion of possibility is also reflected within the web design from Schoooool; for example, the open navigation allows users to hover and explore information freely, with illustrations giving way to different ideas.

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