Wolff Olins flips the fintech script for DailyPay with a logo inspired by a tossing coin

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Wolff Olins flips the fintech script for DailyPay with a logo inspired by a tossing coin


The branding is supported by a custom typeface, Horizon, that echoes curved, circular motifs through its ball terminals, with lowermost serifs that allude to the slot line the coin enters in the logo. The consultancy worked with Minji Moon on supporting illustrations in a blue, violet, green, yellow and red palette, featuring characters that sport the signature orange circle and line brand patterns in various ways, such as through a polka dot jumper.

In a case study, Wolff Olins states: “Our challenge was to reposition DailyPay as the champion for trust and transparency in the world of money movement. We worked together to create a disruptive brand strategy, identity and voice that better tell their distinctive proposition in an impactful way — building confidence among modern workers and their workplaces.”



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