Awista Montagne challenges you to decipher his labyrinthine typeface, inspired by an ancient Greek maze

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Awista Montagne challenges you to decipher his labyrinthine typeface, inspired by an ancient Greek maze


Awista Montagne starts every project with a “what if”. Or more specifically: “What if I can make a typeface based on…” Having come up with his newest set of inspirations, he then gets sketching, mixing scores of different styles and techniques and always working from hand to DTP. As a designer who’s not a fan of rules, he likes to make his own ones up: “I’m always looking for intriguing patterns and dynamics instead of readability.” So when he came to design his typeface Dedale he asked himself, “What if I made a typeface based on an ancient mythological maze?”.

Dedale Display is an experimental typeface inspired by King Minos’ labyrinth. Dreamed up by the famous sculptor, architect and inventor, Daedalus, of Greek Mythology, this devilishly complex maze was designed to house the great bull-headed monster, the minotaur. “Taking one’s time, and concentration are key to both solving the maze and deciphering this typeface”, advises Awista. Taking visual cues from representations of the labyrinth on old silver coins from Knossos (400BC), the typeface imitates the sneaky tricks and turns of the monster’s prison.

Finding visual expression for complex, creative ideas like these has been a way to deal with feelings of loneliness, the designer explains. Having started his training at 16 years old, studying graphic design at high school, he then studied another two years before suffering a mental breakdown. Taking a step back from studying he took a two-year break, allowing creativity to nurse him back to health. Struggling to decide whether he wanted to go freelance or not he enrolled in another year of studies at ECV in Paris, then finally “I had my answer”, he says.



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