How to utilise your team to help your studio grow with James Kape

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How to utilise your team to help your studio grow with James Kape


Movers & Makers, in partnership with Mailchimp & Co, is a new series on how to nurture an authentic business within the creative industry. Led by the voices of industry leaders, we’ll discuss not only how to kickstart your own company, but how to grow with creative integrity. If you enjoy these articles and are looking to grow your agency or freelancing business, learn more about Mailchimp & Co here.

When you first launch a creative business and need to find clients, it can be hard to know where to start. It’s something James Kape has experienced first hand as founder of Omse, the Shoreditch-based design studio behind the identity for newly-restored St John at Hackney Church. Here James explains how to attract and keep doing the work you want, from making the most of every brief to building the right team.

Any organisation can have an impact and make a difference. This is one of our core beliefs at Omse, and I think this attitude is particularly important when you are starting your own creative business. In our first year, back in 2016, our biggest challenge was finding work and getting our name out there. Most founders I’ve spoken to agree that for creative startups, there are two ways to get started.

The first way to win work is by doing good work. This is why it’s so critical to make the most of every brief – and if you don’t have one, create one for yourself. One of our self-initiated projects led us to create an AR exhibition to promote our Gattica typeface, for example. The project ended up attracting a real brief from Printworks.



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