In case it hasn’t been shouted at you from every shopfront you’ve passed since around January, MOTHER’S DAY IS THIS SUNDAY! And whether you buy into it or not, it’s as good a time as any to learn how to turn some supermarket bought flowers into something your mum, or the closest person to a mum in your life, will nod at generously. To help you along the way is a new creative project from florist Jrasic (Jessie Booth), photographer Elena Heatherwick, and art director Freddy Taylor, who have turned supermarket flowers into beautifully shot floral arrangements for this Mother’s Day. With two days left on the clock, Jessie offered us some tips on how to pull together your own creative arrangements without spending more than a few quid.
Rule one: “Go for a small vase”, says Jessie, “you need a deceptively large amount of flowers to nicely fill a big one”. As demonstrated in the series, even one or two nice looking half pint glasses will do the trick. When it comes to arranging: “Cut stems at different lengths, this will help give your arrangement depth and movement. Go for soft fluffy flowers where possible, they are more forgiving. If you choose a stiff bunch of roses, supplement it with a fluffy filler.” For those looking for some creative direction, Jessie says: “Try and create unusual shapes, leaving room for negative space in places. If you are using a low vase look into getting hold of a ‘Florist Frog’ (easily available online)” to hold things in position.