SEO News You Can Use: Google Launches Retail Search for eCommerce Sites

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On March 31, Google announced the launch of Retail Search, a new discovery solution that could revolutionize eCommerce shopping as we know it. The tool is built to optimize product discovery for shoppers and empower merchants to reach their sales targets.

According to a company survey, 94 percent of shoppers abandoned their sessions due to irrelevant results for their searches. Search abandonment has left U.S. retailers missing out on $300 billion of yearly revenue, emphasizing the need to provide high-quality experiences for shoppers in the discovery phase.

Enter Retail Search. 

This new tool is a solution for eCommerce retailers to provide their audience with Google-quality search and recommendations on their websites. Retail Search is built with Google’s technologies, which are capable of understanding user intent and context, enabling eCommerce businesses to enhance on-site search and create the ultimate shopping experience.

It is no secret that Google is continuously improving search results and maximizing relevance for all queries. No longer does search purely rely on keywords and Boolean logic, but a contextual understanding that offers a real-world view of what users are looking for.

To this end, the company has built cutting-edge machine learning and artificial intelligence (AI) technologies that help it understand user intent better and serve relevant search results faster. These exact same technologies are integrated into Retail Search and reinforce it with advanced query understanding that returns higher-quality product search results and recommendations for all queries. 

Google stated in the announcement,

Now, through the power of Retail Search, when a shopper searches for a “long black dress with short sleeves and comfortable fit” on an ecommerce site, they should immediately get results for precisely that—rather than refining their search multiple times, or worse, giving up their shopping journey.

Retail Search can be fully managed and customized by retailers on their own domains, enabling them to tailor shopping experiences to specific target audiences. Site owners can refine what shoppers see, apply custom tags and expand product displays, as they deem fit to boost engagement and conversions.

The tool’s capabilities are:

  • Advanced Query Understanding: To better understand what searchers want
  • Semantic Search: To match product properties and attributes with site content quickly for faster product discovery
  • Optimized Results: To leverage ranking models and user interaction to optimize results
  • Advanced Security and Privacy: To protect merchant data and ensure it’s only used for search purposes on their own sites

Retail Search is not the first of Google Cloud’s product discovery solutions. It’s an addition to current offerings such as Vision Product Search and Recommendations AI. All three together make up the entire product discovery solutions suite that allows retailers to increase efficiency, fulfill customer expectations and streamline shopping experiences – marking another win-win for both providers and consumers.

 More SEO News You Can Use

Google’s Review Management Tool Is Now Available for Profiles With Many Local Listings: Good news for local SEOs managing multiple accounts: Google has made the Google Business Profile maps reviews tool available to those running more than 10 listings. Previously, the tool supported only those with a few listings, denying valuable review management features to many local SEO specialists. Now, more businesses have access to the tool’s capabilities: reporting reviews, appealing review decisions and monitoring the status of reported reviews.

Twitter Will Launch an Edit Button: A long time coming – Twitter has confirmed that it’s working on releasing an edit button, which currently is only open to Twitter Blue users or premium account holders. The first announcement came via Twitter on April Fool’s Day, leading many to think it was a prank about one of the most highly requested features by Twitter users. It then turned out to be real, but no date has been specified yet. Once it drops and becomes available to all users, the edit button will be useful for Twitter marketers and advertisers, who now have a way to fix errors and typos in their marketing messages. 

Google Search Makes It Easier for Searchers To Fact-Check Results: Google has launched a new feature to help searchers evaluate information and verify sources. The new feature allows users to identify sources that have been frequently cited by other news organizations and find the most relevant information about a news story. The label will appear on Top Stories across various content types, including investigative articles, interviews, press releases, announcements and local news stories. This sort of labeling enhances fact-checking in that it makes it easier for readers to discover the most authoritative, most cited and most vetted news sources. For advertisers, the new label could affect the way your site is shown in the search results. An article with a highly cited label has greater chances of generating clicks than an article without, so keep an eye out for this feature and how it will promote (or demote) your site. The company is rolling out the highly cited label on mobile for US-based English results and should launch globally in the coming weeks.  

Pinterest Is Banning Climate Misinformation From Its Platform: Social sharing platform Pinterest joins Google in prohibiting advertisers and creators from running ads containing misinformation regarding climate change. Any ads dealing with conspiracy theories or any misleading information about the topic will be removed from the platform; specifically, content that denies the existence of climate change, misrepresents data and contradicts well-established research findings and scientific consensus. The company says this new policy change is aligned with its mission to combat misinformation and build a safe space for all its users. Advertisers are advised to tread carefully and be more mindful of the ads and content they publish, not just on Pinterest but on any platform, to maintain credibility and positive brand image.

Google May Not Show Sites With Out-of-Stock Products: In a recent Google Search Central SEO office-hours hangout, Google’s John Mueller announced that product pages with out-of-stock items may have reduced search visibility – however, Google will still show the page if it’s relevant. It will all depend on how much value it offers to shoppers beyond the products themselves. So if the page also provides key product information and serves as a resource page, it will still likely appear in search results. Mueller also noted that site rankings will not be impacted by out-of-stock items still being listed on a page. So a drop in visibility for one specific product page will not cross over to other parts of the site.

 Editor’s Note: “SEO News You Can Use” is a weekly blog post posted every Monday morning only on SEOblog.com, rounding up all the top SEO news from around the world. Our goal is to make SEOblog.com a one-stop-shop for everyone looking for SEO news, education and for hiring an SEO expert with our comprehensive SEO agency directory.

 





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