On Page Optimization

10 .Trends Features Every Marketer Should Explore

There’s a good reason why Semrush’s .Trends tools are considered some of the most powerful in our suite. With .Trends tools—Traffic Analytics, Market...

2021 Year in Review by Semrush

This year was supposed to be the world’s chance to reset, with 2020 seeing unprecedented use of the words “bandwidth”, “pivot” and “push-up...

What are Backlinks & How to Build Links

What are Backlinks?Backlinks — also known as inbound links or external links — refer to links on one website pointing to another website.Search engines, like...

How to Use Headings Effectively

Before you start: what do you know about SEO split-testing? If you’re unfamiliar with the principles of statistical SEO split-testing and how SplitSignal...

How to Use Keyword Clustering to Seamlessly Optimize Your SEO Content

The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of...

6 Competitor Insights You Can Get in 30 Minutes

Experienced marketers know their company’s rivals inside and out, and they know that there are always more competitive insights to discover. From marketing...

Building High-Performing Content Pillars: Your Ultimate Guide

Content pillars. Content hubs. Content clusters. These are far more than just marketing buzzwords. Content pillars are an essential part of a brand’s content...

2021 Semrush Updates: Our Annual Guide

“Much of Semrush product updates would not have happened without your feedback on how we could improve. Using your ideas and input to...

Link Building Strategies

It’s true that generating backlinks can seem complex, but they remain one of the more effective SEO strategies. We’ll share 8 link-building strategies...

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