Search Engine Optimization

The Ultimate Guide to Content Marketing Strategy

According to our 2021 global research, 97% of businesses include content marketing in their overall marketing strategy. 91% of all marketers we surveyed...

How to optimize account structure in an era of automation

Automation has dramatically changed Google Ads and the other big ad platforms in recent years.In many ways, automation has made our lives easier....

LinkedIn is rolling out a new website link feature

LinkedIn is adding links on profiles that have enabled creator mode. The goal is to increase visibility for a creator’s business, personal website,...

Bingbot user-agent change coming in the Fall of 2022

In 2019, Microsoft Bing announced new Bingbot user-agent names that fit better with its evergreen Bingbot crawling and rendering service. Microsoft’s Fabrice Canel...

Google lets users limit three more types of ads on YouTube, GDN

Google is giving users the option to see three more types of ads less often:Pregnancy and parenting.Dating.Weight loss.The company today announced a global...

Baseline analysis for your SEO strategy

Every campaign must begin with comprehensive research.From making sure that your initial benchmarks are correct to performing an in-depth competitor analysis, you must...

How the Google Ads extensions upgrade may impact your accounts

The Google Ads upgrade of all extension types (with the exception of Location and Image extensions) will be completed this Saturday.If you haven’t...

Google, Microsoft report strong search ad revenue growth

Search advertising revenue grew in the most recent quarter for both Google and Microsoft. Last night, Alphabet released its Q1 2022 report, while...

Google Ads API v10.1 is now available

Google has released version 10.1 of the Google Ads API, the previous version 10.0 was released just under three months ago. Google...

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